Connecting the Hockey World.
A marketplace built for hockey performance.
10K Hockey is the first open marketplace built exclusively for hockey expertise. Our mission is to connect players, coaches, and organizations with the professionals who can help them perform at their best — anywhere in the world. Discover trusted providers for every part of the game: on-ice skills, video analysis, mindset, nutrition, injury rehab, team consulting, and more. Experts can create professional profiles, showcase their experience, and list digital or remote services — all with no fees or commissions. We make it easier to find, hire, and work with hockey experts online.
The Opportunity
Technology is reshaping how hockey works.
The internet, video technology, and AI tools are transforming how knowledge is shared and delivered. Almost every area of the game — from technical development to recovery, mindset, and management — can now be performed remotely or digitally.
This shift is creating a new, borderless hockey economy.
Anyone with real expertise — players, coaches, retired pros, and hockey business owners — can now build a career offering valuable, specialized services to a global audience. From position-specific breakdowns to systems consulting and concussion guidance, experts can reach clients anywhere in the world.
For coaches and organizations, this means access to global specialists who can save time, improve performance, and boost efficiency.
The future of hockey performance is digital — and the opportunity has never been greater.
The Problem
The expertise exists — but the system doesn’t.
Despite the wealth of hockey knowledge out there, it’s hard to find or hire trusted professionals. Today, hockey expertise is scattered across social media — driven by algorithms, not credibility — or hidden on private websites few people ever see.
There’s no single, reliable platform for discovering and hiring qualified hockey experts.
As a result:
Experts struggle to reach the right clients.
Coaches and teams lack specialized support.
Players and parents don’t know where to look.
The hockey world needs a professional marketplace built for performance.
The Solution
One platform. Endless expertise.
That’s where 10K comes in. We’re building the first open, trusted marketplace for hockey performance — a place where expertise and opportunity meet.
For Experts:
• Create a verified professional profile.
• List your services, programs, or digital products.
• Reach players, coaches, and teams directly — no middlemen, no commissions.
For Players, Coaches & Organizations:
• Search by need, position, or specialty.
• Compare verified providers with transparent profiles.
• Connect directly and get the help you need — instantly.
10K makes it simple to offer, discover, and deliver hockey expertise online. A smarter, faster, more connected way to grow the game.
The Vision
Building a smarter, more connected hockey ecosystem.
Our vision is to empower experts, drive innovation, and help every player, coach, and organization reach their potential.
By removing friction between expertise and demand, we’re enabling new ideas, new products, and new ways to improve the sport.
10K exists to make hockey smarter, more connected, and more accessible — for everyone.
Front Office.
Reid McNeill
Co-founder, Professional Defenceman.
Reid is a seasoned professional defenseman with over 12 years of playing experience. Currently serving as the captain of Löwen Frankfurt in the DEL, he has played over 300 games in the AHL and was previously a prospect with the Pittsburgh Penguins. Before turning professional, Reid played in the OHL with the London Knights and Barrie Colts. Outside of his playing career, he has a strong passion for coaching, player development, personal growth, business and economics, all of which played a key role in the foundation of 10K.
Amanda Wolterbeek
Co-founder, Digital Education Specialist.
Amanda holds an Honors degree in Digital Technologies and Education from the University of Ontario Institute of Technology. She played a key role in developing undergraduate-level courses for a new specialization at Ontario Tech University, leveraging her expertise in virtual education, assessment tools and instructional design. She’s passionate about exploring new innovations in digital technology and inquiry-based learning and how they can enhance coaching and player development, both on and off the ice.
More information.
Become a Provider.
A step-by-step guide to making a Provider profile and creating listings.